Initial phase
Anca Oprea and Vlad Vizitiu, partners inside the media agency Aleea Media, decided to diversify their business activity by importing a beauty retail franchise, Crabtree & Evelyn.
The Outcome
Following the negotiation process, Inveture succeded to secure for the client exclusivity for both retail and distribution in Romania.
This strategy has the role of protecting the business in the long run and to assure to the Romanian franchisee all the premises for a succesful partnership.