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Crabtree & Evelyn - retail & distribution (excl.) - Inventure

Company profile:

  • global brand, with presence in over 40 countrie
  • uses over 160 natural botanical ingredients in its skin care products

Inventure involvement:

  • masterfranchise contract negotiation (retail and distribution)
  • real estate consultancy - negotiation of commercial conditions with Baneasa Shopping City

Initial phase

Anca Oprea and Vlad Vizitiu, partners inside the media agency Aleea Media, decided to diversify their business activity by importing a beauty retail franchise, Crabtree & Evelyn.


The Outcome

Following the negotiation process, Inveture succeded to secure for the client exclusivity for both retail and distribution in Romania.

This strategy has the role of protecting the business in the long run and to assure to the Romanian franchisee all the premises for a succesful partnership.