You are in expansion mode or have reached maturity:
- You already have a franchisee network with a fair coverage at national level.
- Your brand has a good awareness
- The franchisees are proving results
- You are still receiving requests for the franchise rights.
The biggest challenge is how to assist your partners in reaching top performance inside the system by keeping, as time is passing, the uniformity and integrity of the concept. How do you succeed in controlling the network?
- Bi-anual or anual evaluation of the franchise network performances
- Tailor made training programs dedicated to the franchisees (industry specific)
- Monitoring of the operations procedures inside the franchised units, according to the Franchise Operation Manual
- Establishing the growth and development plan for the franchise unit
- Proposal of Corrective measures
- Monitoring and audit of the franchise network